Lifecycle Marketing Specialist - Fully Remote
Company: Katapult Group Inc
Location: Plano
Posted on: October 17, 2024
Job Description:
Description: We are seeking a Lifecycle Marketing Specialist to
create and execute compelling lifecycle marketing campaigns that
address the needs of both current and prospective customers.
Position Overview
We are seeking a Lifecycle Marketing Specialist to create and
execute compelling email, SMS, and mobile app marketing campaigns
to help shape and drive Katapult's marketing automation strategy.
This role is responsible for the day-to-day, hands-on execution of
B2C marketing automation programs in support of Katapult's direct
to-consumer marketing objectives. The Lifecycle Marketing
Specialist will be responsible for the setup, maintenance, and
reporting of email, SMS and integrated marketing programs. You will
collaborate with cross-functional teams to ensure seamless
execution, from conceptualization to delivery.
ResponsibilitiesAs our Lifecycle Marketing Specialist, you
will:
- Craft innovative marketing campaigns that resonate deeply with
the needs and desires of both current and potential customers.
- Develop detailed creative briefs, product engaging copy and
collaborate with designers and team members to bring omni-channel
marketing campaigns to life.
- Design and implement all email and SMS campaigns, from building
emails using templates and HTML to copywriting, coordinating
assets, quality assurance, and scheduling.
- Review and proofread all messaging across email, SMS, and other
templates to ensure they are optimized, user-friendly,
mobile-friendly, error-free, consistently branded and render
correctly
- Support strategic programs through manual and automated
campaigns across the customer lifecycle, including prospecting,
win-back, nurturing, post-purchase, loyalty, retention, surveys,
and transactional emails
- Create targeted audiences and segments for each message to
boost engagement and drive revenue performance against KPI
goals.
- Manage lists, campaigns, and other email components in CRM or
email platforms like Hubspot and Insider.
- Execute the email/SMS marketing calendar and maintain the
project tracking in Asana. Balance email and SMS frequency across
program touchpoints to minimize database churn, including
marketing, triggered, promotional, and transactional emails.
- Leverage customer data, such as web and app behaviors, to
personalize messages, segment audiences and build trigger event
campaigns effectively.
- Plan and conduct A/B tests, manage the testing calendar, record
results, and provide recommendations for improvements. Tests will
include subject lines, message content, CTAs, customer cohorts,
segments, send times, and new features aimed at enhancing
performance.
- Continuously track and analyze results, offering data-driven
recommendations for optimization and improvement.
- Ensures all program assets and data management programs adhere
to CANSPAM, General Data Protection Regulation (GDPR), and email
best practices.Requirements
We are excited to hear about your background, and we hope it
includes:
- At least 2 years of full-time experience in, and an exceptional
command of, email marketing
- Hands-on experience working with marketing automation platforms
for email marketing; possible platforms could include Braze,
HubSpot, Iterable, and Insider to name a few options
- Proven work experience in growing, engaging with, and analyzing
the performance of a large email marketing database
- Experience building an email marketing campaign from
scratch
- Positive, constructive, highly organized and proactive work
style
- Desire and ability to work remotely, and a proven track record
of successfully and effectively working remotely
- Professional, honest, and committed to supporting and growing
an amazing and supportive internal company culture
- Clear and concise communication and presentation skills
- Proficiency using cloud-based software - Microsoft Office,
Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom,
Contentful, Confluence, etc.
- Detailed knowledge of email regulations, best practices, and
compliance internationally in various regulatory regimes (e.g.,
GDPR or CASL)
- Campaign analytics, HTML/CSS, A/B Testing, and other CMSAbout
Katapult
As a leader in point-of-sale solutions for alternative consumer
finance, Katapult enables consumers to access the products they
need while helping merchants broaden their customer base. Our
mission is clear: to unlock financial possibilities through
innovative technology. Our vision is to remove financial barriers
and transform the shopping experience with technology that
simplifies and enhances access for consumers. Our core values
reflect how we operate-we aim to uplift our employees, customers,
and retail partners by offering transparent and innovative
financial solutions. We deliver outstanding results through
dedication, integrity, and teamwork, creating opportunities for
success and growth every day. Inclusion is at the heart of who we
are; together, we achieve more. We work hard, play hard, and
celebrate big wins.
At Katapult, we believe that opportunity is everything, and our
people drive our success. We seek individuals who are committed to
excellence, eager to learn, and ready to bring their best every
day. With a competitive benefits package, an engaging culture, and
ample opportunities for career advancement, Katapult is committed
to investing in its people. Requirements:
PI34da3482edec-37248-35805793
Keywords: Katapult Group Inc, The Colony , Lifecycle Marketing Specialist - Fully Remote, Advertising , Plano, Texas
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